Energy Drinks Dominate Formula 1

The Formula 1 season kicked off this weekend with the Bahrain Grand Prix, and not much seems to have changed at the front. Max Verstappen won with 22 seconds to spare ahead of his teammate Checo Perez. Red Bull seems poised to dominate another F1 season, and the real action seems further back in the pack.

Tom Armstrong

3/9/20241 min read

The Formula 1 season kicked off this weekend with the Bahrain Grand Prix, and not much seems to have changed at the front. Max Verstappen won with 22 seconds to spare ahead of his teammate Checo Perez. Red Bull seems poised to dominate another F1 season, and the real action seems further back in the pack.

Did you ever wonder how an energy drink company came to dominate "The Pinnacle of Motorsport"? The WSJ has a great write-up highlighting the vision of Dietrich Mateschit and the engineering genius of Adrian Newey. Well worth the read.